Finesse Adds “Desert Rose” to ASICS GEL-Cumulus 16 Collaboration

We're still in the early stages of the ASICS GEL-Cumulus 16's comeback, but the Japanese brand is already actively promoting the silhouette. It got off to a rather unusual start: ASICS teamed up with seven top retailers for a collaborative release of "Tomo," marking a bold start to the model's retro comeback. Now the company is changing its approach and passing the baton to select stores— Finesse was the first to receive this opportunity with their GEL-Cumulus 16 "Desert Rose" collaboration.

Positioning itself as "Australia's leading women's sneaker shop," Finesse fully emphasizes this status in its debut collaboration with ASICS. This is evident from the first promotional materials, which emphasize smooth lines, lightweight design, and a soft aesthetic. The sneakers themselves are a true reflection of the Desert Rose theme: a base of sand and beige tones complemented by tan mesh and deep brown accents on the laces, platform, and signature Tiger logo on the sides.

A softer side to the design is revealed by pink details—the lace tips, ASICS logos on the tongue, and the reversible lace pullers. The most creative element of the pair is the moldable carabiner with the "Desert Rose" inscription, which completes the look and makes the collaboration instantly recognizable.

A little history of the ASICS GEL-Cumulus 16

The GEL-Cumulus 16 first appeared in the mid-2010s as part of ASICS's running line, focused on daily training and long-distance running. At the time, the Cumulus was positioned as a versatile runner: less aggressive than the Nimbus, but more balanced for a wider audience. The 16th version features improved GEL cushioning, a breathable upper, and the era's classic technical mesh with multilayered overlays.

Like many other ASICS running models, the GEL-Cumulus 16 eventually faded from public view, but has returned in a new role—as a lifestyle silhouette in the wake of Y2K and tech-running aesthetics. It's this transformation from functional sports to streetwear that has made the model an attractive candidate for collaborations, such as the Finesse project, which blends technical heritage with a fashionable, almost romantic approach.